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« Sustainable Risk Management | Main | The Battle for our Green Souls - The Good Human Versus Sustainable Brands 2010 »
Friday
May142010

Achieving Energy Efficiency Goals: Who Has the Responsibility?

DateFriday, May 14, 2010 at 11:32AM

Early this week, leaders from fifteen countries met to talk about international energy efficiency goals.

You would be forgiven for not noticing.  After all, if Obama himself isn't present, there doesn't seem to be much media interest--much less when the representative is Assistant Secretary Cathy Zoi of the Department of Energy's Office of Energy Efficiency and Renewable Energy--someone most people have never heard of. 

Let me be clear.  I applaud the cooperation and effort to coordinate funding and initiative behind specific projects to increase energy efficiency across the globe.  And frankly, efficiency is the low-hanging fruit that one would hope every country could get behind.  But the fact is, how much can these meetings truly accomplish?

After all, the inherent irony in a meeting to hammer out energy efficiency goals is that they tend to lead to results very inefficiently.  It requires a lot of flash and heat for muddied, imperfect, and sometimes non-existent results.  That is the nature and necessity of diplomatic and cooperative political action.  Again, it's admirable and, to some extent, necessary to go through these efforts.  But let's not get distracted. 

It's like Julie Urlaub from Taiga Company mentioned in our discussion of sustainability: we're all waiting for governments to come in from the top down to "fix" everything, when the real change is waiting to happen in each individual and business. 

After all, this is America.  Sure, governments can enact stricter building codes or offer incentives for good behavior, but at the end of the day, we own those homes and businesses that are using this energy--and it is up to us to make things better.



AuthorRaquel | Comment16 Comments |
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