Can we make every small business green?
Monday, June 7, 2010 at 9:00AM 
Before you get on the subway in my neighborhood and head into Manhattan these are some of the buildings you encounter. I've only been in some of the store fronts but from what I can gather none of them have been retrofitted in a very a long time. Knowing some of the shop owners as I do, I know that many of them don't think about sustainability on a daily basis. They're thinking about closing the next rental deal on an apartment or restocking their shelves with magazines. Maybe they are thinking about staffing for the next party at the bar. The owner(s) of these buildings probably isn't thinking about keeping them sustainable, he/she just cares that the rent comes in.
To my mind these folks aren't going to be swayed by arguments about the imminent threat of global warming or reducing dependence on dirty energy or forgien oil or even national security. These shop owners and business people are just barely making a profit and just barely keeping their employees paid. They don't have the resources to attack the problems of the nation. So how do we bring long term sustainability to these folks? How do we affect all buildings - not just the ones with an altruistic owner or one desperate to have a LEED plaque in the vestibule?
It starts when the green building community can accept that the perfect should not be the enemy of the good when it comes to reducing resource consumption. Ideally, a block like this would get completely redesigned. Buildings would get renovated with greener, healthier materials. Layouts would change to make better use of daylight. Perhaps options like green roofing, or window replacement would be considered. But for these business owners, locked into long term leases, the best thing might be to retrofit their lights, and install occupancy sensors...the point here is that we might have to nibble at sustainability, but it's no less important to bring the concepts of conservation to these so-called down markets. Can we prove that green retrofits are profitable? Can we show them that their are real dollars to be saved from this kind of investment? How do we incentivise green for these folks...we must prove that it's a smart choice for all businesses.
What steps can we take to make sustainability more affordable for every business?
Retrofit, Small Business in Commentary, Mobile blogging
Reader Comments (29)
Great points. Though just "nibbling" at sustainability, low and no cost energy efficiency & conservation measures like replacing lamps, installing occupancy sensors, and changing behavior can produce substantial reductions in energy use. It seems there aren't a lot of professionals in our industry focused helping small businesses.
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